Friday, June 22, 2012

How To Increase Your Website's Search Engine Rankings

By Jacob Zapata


Many new website and business owners are satisfied with just promoting their sites by posting articles and investing in paid advertising, with the hope that these methods will help them reach their audience. These methods might bring a little profit to these companies, though doing business this way will never allow the companies to move up in the rankings. Utilize these tips to increase the rankings of your website.

As you write your keywords, remember to think as a consumer would. Determine which common words and phrases people are using when they search the web.

Your titles should catch the eye of a potential visitor, even if all of your content is on the same thing. Titles should be pithy. Long titles are not viewed as important. That makes the very first couple of words the most vital to the reader.

While there are many facts to know about SEO, you want to take learning about your options one step at a time. It is impossible to become the best at every technique, so be sure to focus on one that will yield the best results for your business.

Establish a sight map with keywords. Site maps allow easy navigation through your site, letting users get where they're going in one or two clicks. Site maps also allow websites to rank higher in search results since the maps make navigating the websites easier, which is one factor search engines use to rate pages.

Have a non-profit or education site link to you. Your site will receive more favorable treatment when search engines see that your site has received good quality links. Ensure that the quality of your content is high, and you may attract reliable, professional organizations who want to feature a link to your site on their own. Add content that these type of organizations find worthy and useful.

Include a site map to optimize your search results. Site maps make it significantly easier for search engine crawlers and spiders to access every webpage on your website. A large site might require more than one site map. There should be a maximum of 100 links at most on every site map.

Server headers are an important aspect of good SEO work. If you are not using the right server headers, you could be wasting your time. See to it that your server header has a "200 Ok" status whenever you are redirecting.




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