Thursday, May 31, 2012

29 Prime Review: Market Your Business with Photo Sharing

By Courtney Stephens


When you begin to market your business it is important to know what options are available to you. Creativity and a variety of marketing techniques will help to ensure that you are successful in being both visible and memorable to your customers. One of the newest marketing techniques available is Photo SEO, and its popularity is increasing rapidly.

What is photo SEO? It is simply the process of adding keywords to photos. Although this is a simple process, there are many important factors to consider. One of the most important factors is picking the right image to optimize. It is important that the image matches the surrounding content. Also make sure to use keywords in the file name of the image, create descriptive alternative text for the image, and use the right anchor text to describe the image. Photo SEO is a great tool for our clients to increase their traffic because when people search for a business, they not only get the text information of the business, but also a visual.

You've probably heard a lot about Pinterest and Instagram over the past year or so, but businesses are just starting to realize their marketing potential and put it to use. These photo and media sharing sites are becoming increasingly popular and creating a large buzz, so now is a great time for businesses to get involved. These sites allow businesses to increase their presence on the Internet while also showing off and selling their products.

Are you still unclear on how these photo sharing sites can help you with marketing? They allow consumers to enter in search terms, so you can optimize your photos to show up for these specific search term keywords. If you have a popular product and you upload a photo of it, traffic will be directed towards your photo and your page. It's important to be active in these online communities. Interact with other users by commenting on their photos and hopefully they will return the favor.

Sites like Pinterest, Instagram, and Google's Picasa are focused around images so it is important to make sure your photos are top quality or you won't see positive results. And don't forget to mark each image as public so everyone will be able to view them. Provide detailed descriptions of the photo and fill out all fields to optimize the visibility of the image. Join in the photo sharing craze to optimize your business!




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