Saturday, January 28, 2012

Effect of Search Engine Marketing on My Website Traffic

By Ashley Porter


Search engine marketing in Dallas can boost traffic to your website in many different ways. Higher ranking means traffic. If your website rankings are high, you are most likely to get an increased amount of traffic as well. If your keywords and terms rank on the first page, you will certainly get higher traffic. Internet marketing Dallas holds no secret as to what benefits it can bring, yet most businesses still are not recognizing its potential.

What is SEM Dallas?

Search engine marketing, or internet marketing Dallas, is putting your services and products directly in front of those who are currently looking for the things you are offering. This will not drag new searchers out of thin air, but it puts you at the feet of those who are already searching. By increasing the percentage of online searchers you are presented to, you will greatly increase the number of people who ultimately visit your website. Search engine marketing Dallas can increase the frequency at which your blog, video, article, website or ad is offered to those who are searching.

What Search Engine Marketing Consists Of

SEM is many things rolled into one, including pay per click (PPC) management, paid search, and SEO (Search Engine Optimization) aimed at organic results. Organic SEO involves getting the keywords which searchers relate to your services and products to rank near or on the initial page of all the major search engines. Internet marketing Dallas also includes viral marketing strategies, which includes video marketing, web 2.0, shopping engines, blog and article marketing, to name just a few.

Is this Important In the Current Economy?

Unfortunately the economic climate has forced many companies to cut back on the search engine marketing Dallas budgets. This is understandable, to a point, because just like everything else in business, if there's no return on investment, then it may need to be eliminated. The biggest issue in this economy is that there are fewer people buying products or services.

There is an example of one big company that uses internet marketing Dallas that saw a 70% decrease in searches in just 30 days. That's a major impact on traffic in just one month. There is a silver lining to this in that, if you're affected by this, so is just about everyone else in your niche. Using search engine marketing Dallas in a down economy allows you to catch a much higher percentage of searchers, as much of your competition has likely already scaled back.

Conclusion

Your customers need to be able to find you or they won't be buying products from you. You'll need a professional Internet marketing Dallas solution to compete with them. You'll find that expert marketers know what makes the search engines tick, and you'll be able to increase traffic exponentially with the use of a professional service.




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